Posted 26/04/2026
Luxury brand Hot Octopuss needed a full eCommerce refresh. Their brand was strong, but conversion rates were low and they were losing organic traffic by the day. Our first job was to optimise the checkout process which led to an immediate 25 % increase. We then set to work on Organic traffic, giving the site a complete SEO overhaul that complied with Googles’ Penguin update (which had wiped nearly 50% of traffic from the site overnight). With the basics fixed Hot Octopuss are now working with us on a continued journey of web optimisation.
James Kay Architects is an award-winning architectural practice in South East London. We provided initial marketing ecosystem setup and consultancy on digital messaging. We worked with James and the team to discover their market positioning, then developed an integrated sales funnel that ensured new client enquiries were dealt with quickly and progress could be tracked companywide. The business has gone from strength-to-strength and is now the premier architectural practice in the local area.
YogaDownload was the first business to globally deliver structured online yoga classes. Having spent the last 10-years developing the platform to become the highest rated service online, they needed to find a way to increase paid users to fund the next phase in their development. We conducted an online discovery project that saw over 1000 of their members respond. We then used this data to create a series of marketing funnels that deliver contextual information to drive new member sales.
The Institute of Neglected Tropical Diseases (ISNTD) is petitioning the World Health Organization for the creation of a ‘World Dengue Day’ to bring worldwide attention to the disease. They needed support with media strategy and the composition of the campaign on Change.org. We worked with them to create a succinct petition on the platform with video and social updates. We then set to work on a social community management campaign designed to identify influences that could help give the campaign organic reach. The petition reached 1000 signatures in its first week and 10,000 signatures within two months. All objectives were hit one month ahead of schedule and 20% under budget.
Careers training brand Leconfield needed a microsite fast to underpin their promotional activities. As a start-up business Leconfield were yet to define their identity so we used our fast-discover process to quickly identify their brand pillars and hook and identify their target audience. Timeframes were tight, but within a week we delivered a mobile optimised microsite with brand identity, video and a fully GDPR compliant email opt-in that saw a 10% conversion on site hits from day one.
Net-a-Porter were looking to deliver a campaign to identify ‘Tech Hires’ for their eCommerce department. Using a developer’s forum called ‘StackOverflow’ they needed to create an offer and ad set that specifically resonated with this hard-to-hire group. We worked with the leadership team to identify the key benefits and tested them with an internal employee group. We used this feedback to help define the job ads, StackOverflow company page and external banners (each of which was contextual to a certain type of hire). We also sent som eof teh top candidates lego sets if they solved an online question. The campaign ran for 3-months and the highest performing ads delivered application at three times the expected rate.
